Performance marketing

Make demand easier to understand and grow.

I connect paid acquisition, the landing experience, and conversion evidence so each decision has more business context.

Run the growth diagnostic See client work

The work

More than campaign management.

Measurement clarity

Connect platform activity with qualified leads, revenue, or the business signal that matters.

Paid search

Shape intent, structure, budget, bidding, and search terms across Google and Microsoft Advertising.

Paid social

Connect audience, creative, offer, and landing experience across Meta and LinkedIn.

Landing experiences

Continue the promise from the ad through the page and into a credible next step.

Operating rhythm

Build reporting and decisions around what the business is learning, not platform activity alone.

Proven in practice

Agency breadth.
B2B SaaS depth.

The work draws on two complementary operating environments: many client businesses and one complex SaaS organization from the inside.

Impresa + agency work

Dozens of client engagements.

Experience across different industries, offers, budgets, buying journeys, and levels of measurement maturity taught me to find the real constraint before prescribing a channel tactic.

In-house B2B SaaS

Senior performance marketing leadership.

In-house B2B SaaS experience connected acquisition with product, brand, creative, regional teams, and the longer path from demand to customer.

Industry range

Different economics.
The same need for clarity.

B2B SaaS

Global demand generation

Paid search and social, programmatic and ABM, product launches, and pipeline-to-revenue measurement across multiple markets.

Financial services & insurance

Bilingual acquisition

Lead generation, quote and contact journeys, paid media, and conversion tracking across English- and Spanish-speaking audiences.

E-commerce & rentals

Commerce & local intent

Shopping and Performance Max strategy, geographic targeting, landing experiences, and conversion-lag analysis.

Professional services

High-intent lead generation

Search strategy, offer and landing-page alignment, lead-quality analysis, and conversion measurement.

Home & local services

Local lead generation

Campaign optimization, booking flows, conversion tracking, and bilingual web experiences built around local demand.

Consumer products & apps

Audience & launch strategy

Audience development, product positioning, launch systems, and measurement for products built around distinct consumer needs.

The work shown describes verified scope. Client performance figures remain private until they are cleared for publication.

A useful first step

Find the constraint before adding more budget.

Find the next move